CLIF BAR


BORN ON A BIKE

During a one-day, 175-mile bike ride - forever to be known as The Epiphany Ride - an exhausted and hungry Gary Erickson realizes he can't choke down another unappetizing energy bar. The idea for a better tasting bar is born! Gary makes a flour-filled mess of his mom's pristine kitchen for 6 months to perfect the first CLIF BAR recipe. Gary named the bar after his father, Clifford, who introduced him to wilderness adventures and encouraged him to follow his passions in life. Gary has continued to keep CLIF BAR a family-owned business, that now operates out of a bakery in Twin Falls, Idaho.





CLIF BAR PRESENTS: SUSTAINED ENERGY

CLIF® athletes get the sustained energy they need to keep going and going from, well, CLIF BAR®. Its ideal mix of nutritious protein, fat, and carbohydrates make it the ultimate energy bar.







©CLIF BAR

©CLIF BAR

©CLIF BAR


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