BORN ON A BIKE
During a one-day, 175-mile bike ride - forever to be known as The Epiphany Ride - an exhausted and hungry Gary Erickson realizes he can't choke down another unappetizing energy bar. The idea for a better tasting bar is born! Gary makes a flour-filled mess of his mom's pristine kitchen for 6 months to perfect the first CLIF BAR recipe. Gary named the bar after his father, Clifford, who introduced him to wilderness adventures and encouraged him to follow his passions in life. Gary has continued to keep CLIF BAR a family-owned business, that now operates out of a bakery in Twin Falls, Idaho.